We partnered with Parthi, not just to promote a candidate, but to amplify a community. Our team crafted a series of sharp, emotionally grounded PSA campaigns that gave voice to the real issues facing Scarborough: affordability, housing, healthcare, and transit. Every message was rooted in truth. The response was powerful. What started as a creative brief became a movement that helped carry Parthi to a historic win in Scarborough–Southwest. We’re proud to have played a role in helping a community see itself reflected and heard.