Dr.Sethi
Type
Branding, Film, Photography, Web, Social Media
About
We partnered with Dr. Sethi, a Harvard- and Stanford-trained gastroenterologist shaping the global conversation in digestive health. We developed a bespoke visual identity, cinematic brand film, and a refined media kit that reflects his clinical excellence and visionary leadership. Our work positioned him with clarity and distinction in a crowded global space, helping crystallize his thought leadership. Today, Dr. Sethi is recognized as one of the most prominent voices in gastroenterology worldwide, with a brand presence as precise as his practice.
Kesava Kumar
Brand Strategist
Chase Potter
Creative Director
Alex Marin
Communications
We wanted to create a brand for Dr. Sethi that felt friendly, familiar and modern. The "i" in Sethi has been punched out with a leaf symbolizing the natural remedies he often shares with his followers. This is what pushed us in the direction of using a location that featured natural light as well as neutral colours for his media production.
Chase Potter