Ravi Ashwin
Type
Branding, Web Design
About
We partnered with Ravichandran Ashwin, one of the greatest cricketers in the history of the game. He is the fastest bowler to reach 300 Test wickets and is India’s second-highest wicket-taker of all time. We crafted a unique visual identity for Ashwin, along with a transformative web presence. Our efforts resulted in a massive surge in lead conversion and opened a powerful communication channel between the legend and his global fanbase.
Kesava Kumar
Brand Strategist
Lakshay Khandelwal
Visual Designer
Akash Chikkam
Web Designer
Ashwin didn’t need hype; he needed clarity. Our job was to build a brand presence that reflected who he truly is, while flipping the script on what athlete websites could be. As a disruptor of norms in Cricket, he was the perfect collaborator for a UI journey rooted in narrative, not noise. We designed a system that was both strategic and emotional, bridging fans and their icon through thoughtful interaction. The result wasn’t just a stunning platform, but a high-performing one. Thousands of leads, major milestones, and a story still unfolding.
Kesava Kumar
