Princess Margaret Cancer Foundation
Type
Film
About
Our work for PMCF was designed to match the energy and momentum of cricket itself. The piece moves with a sleek, fast paced rhythm, using clean visuals and tight editing to reflect the scale and sophistication of the organization. At the same time, the film takes deliberate pauses to acknowledge the message at the heart of the event the real impact being made by a community of people working toward tangible good. We ended up with a blend of polish and purpose, capturing both the spirit of the brand and the depth of the cause behind it.
Kesava Kumar
Brand Strategist, Editor
Alex Marin
Communication, Editor, Camera-Op
Chase Potter
Cinematographer
Getting to make something for PMCF was an incredible opportunity to support an organization that carries both a trusted name and a powerful mission. Working with a team so deeply committed to making real, tangible change gave the project a sense of purpose that guided every creative choice in the edit. It was a privilege to help tell the story of a group of people who show what can happen when a brand is built on compassion, integrity, and the drive to do good.
Kesava Kumar
