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Nicolas Toronto

Nicolas Toronto

Nicolas Toronto

client

Client

Nicolas Toronto

Type

Photography

About

We partnered with Nicolas, a Yorkville icon whose fashion legacy began at the Brick Shirt House and evolved into a globally recognized retail force. We crafted a bespoke brand narrative through cinematic film and editorial photography, capturing his journey from pioneering avant-garde labels to curating world-class fashion. Our media work celebrated his tireless pursuit of excellence, from 70-hour weeks to trend-spotting missions across Europe and NYC. The result is a timeless brand story now backed by powerful visual assets, strengthening his reputation as a GQ-hailed visionary and British Vogue-recognized style authority.

Credits

Team

Dee Potter

Photographer

Chase Potter

Creative Director

Kesava Kumar

Brand Strategist

Michael McAsey

Cinematographer

Quote

Reflection

Photographing Nicolas as the face of Nicolas Toronto created an unbreakable bond between the man and the brand. By associating his likeness with his high-end Yorkville fashion store, we not only reinforce his command in the industry, but position the shopping experience he delivers as one of personal care and trust in the minds of visitors.

Dee Potter