For Beau Lake, we set out to create a brand film that introduces Paul Lavoie’s new venture with a look and feel that matches the world he’s building. The direction draws from the company’s mid century design roots, but keeps things easy going and modern, pairing clean visuals with a warm, laid back rhythm. The film leans into atmosphere as much as product, aiming to capture the relaxed, elevated lifestyle Beau Lake stands for. The result is a piece that feels stylish without trying too hard and sets the tone for a brand built on craftsmanship, simplicity, and effortless charm.